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Social and Behavior Change Communication

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Tackling HIV/AIDS through social and behavior change communication
Posted: Jan 19, 2017
Category: Social and Behavior Change Communication

Tackling HIV/AIDS through social and behavior change communication

Reducing the spread of HIV and improving care and treatment for people living with HIV and AIDS requires addressing social factors and behaviors that put people at risk. Social and behavior change communication (SBCC) goes beneath the surface to uncover the causes of the behaviors as well as the social structures that drive the epidemic and the factors that increase risk and vulnerability. Through media campaigns, peer counseling, community outreach and technology, FHI 360 works with local partners to develop evidence-based interventions that inform, equip and motivate individuals and communities to make appropriate choices about HIV prevention and care.

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