Sociobehavioral research & community planning to develop site-specific pilot intervention plans for PrEP rollout
The objectives of this social marketing study were to conduct formative research to inform the development of a pilot intervention for the social marketing of PrEP to specific target populations, to facilitate a process of community planning for a local pilot intervention, and to develop a social marketing plan based on the qualitative research results and community planning process.
Unfortunately, funding for the study at the Pretoria site was eliminated in August 2010 due to budget cuts. Therefore, it was not possible to complete the study and create the plan of site-specific recommendations based on study findings. However, the site research team had already completed part of the data collection, and those results are presented here. We believe that public health stakeholders may find these results useful in their discussions about the potential rollout of a PrEP pill in South Africa.